BOOK by Cadillac is Cadillac's subscription service. The first of its kind from any major automotive company.  BOOK is a convenient membership service that allows people to pay a flat monthly fee (insurance, maintenance and delivery included) for use of its most premium Cadillac vehicles. 

For its release, we were tasked with showing people just how simple it was to use BOOK. So, we created the world's easiest HOW TOs.

How to order a CT6 before your neighbors finish their coffee.

How to match accessories with BOOK by Cadillac. 

How to confuse your friends with BOOK by Cadillac.

How to look forward to Monday with BOOK by Cadillac.