In 2019, the San Francisco General Hospital Foundation launched the Transform Mental and Behavioral Health Fund in response to San Francisco’s growing mental health and addiction crisis. Our ask was to create a foundation launch video that emphasized the urgency of the crisis while encompassing the hopeful spirit of Zuckerberg San Francisco General Hospital. Knowing this, we created I Am Their People, a campaign recognizing how difficult battling mental illness can be, especially when you’re taking it on alone.
San Francisco residents and businesses heard our rallying cry, donating over $5.5 million in the first week alone.
Press: The Drum