To celebrate 150 years of the Jack Daniel Distillery, we hid 150 prized-filled whiskey barrels in over 50 countries.  The campaign is based on Facebook, with each market releasing clues alongside imagery of what the locations looked like in the late 1800s and early 1900s. The clues are cryptic and tie to the locations and cities in which they are hidden, but they also relate back to Jack Daniel's timeless history. Over the course of several months, we worked to keep our audience engaged with not only the competition itself, but also with sustaining content pertaining to the Barrel Hunt.

www.jackdanielsbarrelhunt.com

Launch posters:

Clues for the Jack Daniel's Barrel Hunt spanned 50+ countries and roughly 125 cities. Below are a few examples from Breakfast Creek, Australia.

Clue 1: Our next barrel hiding spot has a history that is almost as old as our own. This Breakfast Creek spot opened in 1889, and like Jack Daniel’s, it too proved to be immediately popular with the locals. Think you know where to find our barrel? Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150  Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 1: Our next barrel hiding spot has a history that is almost as old as our own. This Breakfast Creek spot opened in 1889, and like Jack Daniel’s, it too proved to be immediately popular with the locals. Think you know where to find our barrel? Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150

Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 2: The Jack Daniel Distillery is on the United States’ National Register of Historic Places. And in 1992, this spot joined the Queensland Heritage Register of Historic Places. Think you know where to find our barrel? Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150  Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 2: The Jack Daniel Distillery is on the United States’ National Register of Historic Places. And in 1992, this spot joined the Queensland Heritage Register of Historic Places. Think you know where to find our barrel? Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150

Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 3: Each of our bottles is marked with the signature of our founder, guaranteeing the quality of the contents inside. And if you see a building with the initials of William MacNaughton Galloway above the door, we guarantee it’s hiding a pretty rewarding secret. Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150  Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 3: Each of our bottles is marked with the signature of our founder, guaranteeing the quality of the contents inside. And if you see a building with the initials of William MacNaughton Galloway above the door, we guarantee it’s hiding a pretty rewarding secret. Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150

Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 4: If you’re looking for our barrel, look for the popular Breakfast Creek watering hole that’s named for the body of water on which it sits. Think you know where to find it? Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150  Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Clue 4: If you’re looking for our barrel, look for the popular Breakfast Creek watering hole that’s named for the body of water on which it sits. Think you know where to find it? Give the password “Master Distiller” to the barrel guard to claim your prize. Other Barrel Hunt clues and updates at #Jacks150

Get hunting. LDA+. Official rules at jackdanielsbarrelhunt.com

Video content from campaign included launch videos, winner celebrations and short clips between clue launches.

Prizing included a customized bar kit and wooden versions of our launch posters.