Jack Daniel's history on the Sunset Strip is storied and rich, but it’s just that—history. Jack needs to leverage its unique past on the Strip to drive relevance with a new generation of drinkers and music lovers. 

Additionally, we wanted to give all musicians the chance to plug in, play and be heard live on the Strip with a playable banner. The purpose of this amp is to showcase up and coming talent, while surrounding banners speak to Jack’s rich connection to music. The playable amp is currently on tour for other Jack music programs.