Jack Daniel's Tennessee Whiskey has remained relatively unchanged throughout it's 150 year history.  In fact, Mr. Jack's whiskey is made today almost the exact same way that it was when he first started distilling. And every drop still comes from the same place, Lynchburg, Tennessee. 

Whiskey Making Print

Alongside the campaign was a robust social and influencer meeting.

MADE AT A LEISURELY PACE. ENJOYED AT A LEISURELY PACE. #JACKDANIELS #LYNCHBURG

HERE, IT’S CASUAL FRIDAY MOST MONDAYS, TUESDAYS, WEDNESDAYS AND THURSDAYS.

JACK’S SIGNATURE WAS A PROMISE OF INTEGRITY. WHICH IS WHY WE PUT IT ON EVERY BOTTLE.

VINYL MAY BE OLD-FASHIONED, BUT WE’VE NEVER THOUGHT THERE WAS ANYTHING WRONG WITH THAT.

SERVED IN FINE ESTABLISHMENTS AND QUESTIONABLE JOINTS EVERYWHERE.

HOW IMPORTANT IS OUR CAVE SPRING? TAKE A SIP AND LET US KNOW. #JACKDANIELS

PROUDLY SERVED IN FINE ESTABLISHMENTS. AND THE QUESTIONABLE ONES TOO. #JACKDANIELS

MR. JACK WROTE A LOT OF LOVE LETTERS. HE GETS A LOT MORE. #JACKDANIELS

THE MOST REASONABLE REQUEST ON THE RIDER. #JACKDANIELS